Saturday, May 26, 2007

“The Information Marketing Master Class… Was Fun!”

Its sometimes surprising that a light-hearted, off-hand comment can have so much power. I think that it was Neil Stafford who said…

“Spend half an hour a day and you will build a successful website… better still an hour”

Okay, these may not be the exact words but the message is clear “You must be prepared to spend time to move forward”. An hour a day will get things done, although 30 minutes will go a long way…

Reasonably, you will be working hard during your ordinary day.

  • There’s your ‘8 hour day’ at work.
  • There’s the housework and your many other commitments.
  • Most importantly there’s the family. Kids to collect from school. Shopping for food and clothes.
  • The house needs cleaning.

And, as I write the cat needs to be taken to the vet (nothing serious - only flea prevention treatment).

You’ll already have a full day with tiredness and sleep welcoming you at the end…

“Oh! It is too late in the day. I can‘t…”

It’s here where it is difficult to find the time and energy. There’s so much else to do.

Where’s the fun? It seems a lot to ask.

“The Information Marketing Master Class” was fun

The 2 Neils clearly have fun… they enjoy what they do… they enjoy their work… they know where to find their enjoyment and can afford the time. They have discovered the secrets that you and I are looking for.

Somehow, time has to be found. You know you will enjoy the benefits you will gain. So what’s stopping you?

Yes, it is hard when you know that all that is left is determination. Only your determination will make the difference.

Neil Stafford and Neil Travers demonstrate what determination can result in… they have succeeded in creating their dream lives.

Determination, along with an open mind and a clear and simple route map is all you need. A clear route map is what I found “The Information Marketing Master Class” provides. It gives a one step, two steps, three steps… path to follow. The key is to strictly follow this guide…

There were 18 invited guests, each given exactly the same tools. Each of us has exactly the same opportunity to open the doors. More importantly, each has been given a key to each of the doors… the Neil’s give you the correct key for every door you need to open.

It is our choice whether we take advantages given. To succeed with the internet we must be receptive to ideas and methods. I am confident we have every chance to achieve. With the final bonus, we can be sure that Neil Stafford and Neil Travers will be there to help us on our way… incredible generosity.

As a brief summary, the two Neils have given us…

  1. How to find niches that give profit, using free tools from Yahoo, Google and other sites.
  2. Low cost advertising secrets using proper Adsense strategies that ensure you won’t lose all your cash, alongside articles and press releases.
  3. Methods to increase profits by building upon basic products by re-bundling and repackaging.
  4. How audio can bring you closer to your customer.
  5. How video techniques bring you and your products to life.

Although I tried to keep an open mind before the course began, I did have an agenda… my main interest was to learn the secrets of selling and marketing. It’s a vast topic that is difficult to cover in just 2 days. I think you’ll agree the brief list above shows…

“The Information Marketing Master Class” goes a long way towards providing the instruments of successful marketing…

“The rest is up to you”

I knew that there was a whole lot more to learn about website design, operation and management. I knew that there were mountains to learn about advertisement and copyrighting. I also knew that there were person skills that must be learned.

For anyone interested in internet success and wanting to earn money online…

It is certain that Neil Stafford and Neil Travers are prime examples to follow as models for any average person to follow. They guide by example with smiles on their faces, along with natural enthusiasm and fun.

Unlike some, they aren’t greedy.

Unlike some they do offer incredible value.

Now, as with the other future entrepreneurs of the group I must take the wise step forward beginning with…


See you soon


p.s. I mustn’t forget to include thanks to Karen Stafford for her help in making the weekend a great experience. Her background support for the 2 Neils was a boon.

p.p.s. Make the time for your internet success… and bring on the fun!

Monday, May 21, 2007

The Information Marketing Master Class

Hi, it’s Monday evening, after another busy day, as I write the foreword to this posting. I want to tell you what I’ve been doing over a special weekend.

I met two guys who have made a great change for me. They are known in the UK as the ‘2 Neils’, who invited a small and varied group of people to The Information Marketing Master Class.

What every one who was there wanted was a simple and structured path to discover the riches locked deep inside the world of internet marketing. Many had attended high costs seminars held by the top internet entrepreneurs but found that they left without the key to unlock the treasure chest… They had received high value products… but afterwards they were left alone in a desert of confusion.

Like most of us they had spent $1000’s, yet they were no further forward… they were left with no support.

I’ll be brief so that you can read what I wrote immediately after the first day…

"May 19th, 6.45pm

I’m sat here in the hotel room at the end of the first day of The Information Marketing Master Class.

This is a training course devised and hosted by Neil Travers and Neil Stafford, aimed at helping everyday people empower their lives through internet marketing.

I can tell you that I am impressed…

They have arranged excellent facilities at the Thistle hotel at Haydock, close to Haydock Race Course.

They have been courteous throughout, from the introduction on Friday evening to include a complementary evening meal at a local Italian restaurant.

With good humor, they have presented the basics that anyone interested in starting an online e-business needs to know. The group of 18 have mixed levels of internet expertise.

The 2 Neils keep it simple and easy to understand for those who are starting from zero, whilst they give someone who knows something of the technicalities plenty of tools to boost flagging morale.

What I like is that they don’t patronize. They freely include knowledge from the attendees, building upon and reinforcing the group confidence levels. Much of what they are saying isn’t new but it is presented in a structured format… offering a template that can be easily followed.

For the first day, the emphasis is research. Research about finding and choosing niches that offer realistic opportunity before a single penny is spent… a most sensible approach.

Time is spent investigating the best ways to rapidly locate likely markets with various free online tools that help you drive down into subject interests that have proven interest.

While some of the subject cateories show maximum levels of interest they don't offer you profits. Here, you are shown how to find positions in the market that you can dominate. They show you where to look for subject focus that is too small for the big players but plenty big enough to provide you with good profit.

I took plenty of time thinking before I signed up for the course (getting the final place) and feel every bit as confident that day 2 will build upon what has been gained from today.

Must go now… it is time to get ready for the evening’s meal… and networking with other like-minded friends."

I’ll save the 2nd day’s impressions for the next post… needless to say that the promise was amply met.

See you soon


p.s. Thanks to the 2 Neils and Karen for a great weekend full of information, knowledge, good humor, patience and true generosity… the accommodation was good, food great and bonuses that are most appreciated.

p.p.s. A significant bonus was sharing hopes and aspirations in the warm company of other new friends… great fun.

p.p.s. The 2 Neils give confidence that when support is needed and asked for… they will be the first to offer.

Sunday, May 13, 2007

"Shout and Get Attention… But Don’t Bully!"

So, your website is ready. It looks good. It has great content and you want to alert the whole world… It’s time to launch. You want to shout from the rooftops… You want as many customers as quickly as you can.

What you are going to hear me say will confuse you…

I don’t like pressure selling. It doesn’t matter if it’s your website, a market trader or store sales assistant… If you try it on me… I’ll turn and walk away.

Don’t you hate it?

A store salesperson stands in front of you and shouts “You will buy this…” (OR ELSE?)
Wouldn’t you walk away? You’d be thinking “In your dreams… Get lost! LOSER!”

Why wouldn’t you walk away? You can surely find another store selling the same stuff.

Is there really a threat? Is there a consequence of not buying from them?
  • Do you want to feel bullied?
  • Do you want to be threatened?
  • Do you want to be ordered around?


You are independent minded. You have intellect. You have commonsense. You are free thinking…

You and I are intelligent people. Why would we want to be abused? What stupidity!

Why would anybody want to use bully-boy tactics to sell?

Yet, in much of our lives, we accept it. Our bosses threaten. Governments and Authorities threaten and demand. Corporations manipulate. We are told what to do all the time…

“And they call it freedom”

I could be wrong but I think…

“You aren’t like this… You don’t need it… You are better than this”

There is a fine line between being persuasive and rude. There is a fine line between sharing a joke with someone and being nasty at their expense.

What is it all about?… PERSUASION!

There is a world of difference between success and failure… a poor salesman might know all the selling tricks… A great salesperson knows about real sales success.

A great seller knows how you tick and tries to make you smile and feel good about yourself…

A master copywriter makes you feel like an equal… there is no doubt that…
  • You feel good about yourself
  • You like what you hear about the offer
  • You are sure the product is great
  • You are certain that you want it

So, by all means, SHOUT to get ATTENTION but persuade quietly, with care and consideration, showing your command with knowledge and skill. Most of all be confident that, by freely sharing your generosity along with good humor, wit and wisdom you can depend upon steadfast friends and honest, reliable return customers…

Something I didn’t fully understand years ago with my Art business... I knew nothing about selling or sales. There is a world of knowledge to gain.

The most incredible thing that I have learned from my website experience is that more you share the greater you know it will be returned…

This is why, in an early blog How Relevant Is Your Website? I linked to Dawud Miracle’s article Is Your Site Relevant? His self-confidence and generosity makes me certain that I shall return. When I ask for his help, I know that I’ll be talking with a true expert. I know that gives me the right sense of value…

Dawud’s kindness shows through… reflects his personality. I feel good about what he has to say… I want to know more.

Also, there’s Joe Vitale. I introduced him in More About How To Make Yourself Feel Good About Yourself... It’s Easy . Here’s a man who has cost me dearly in time and money… A cost I am happy to pay.

He advertises that he is a top Copywriter… and I believe him.

Here’s a man who has given me so much in a short space of time. This is a man who writes words that make me feel good about myself. This is a man whose words I want to read… I don’t need to see his smiling face to know he has earned happiness.

From him I have learned that I can afford to share freely with you what I find. Joe Vitale shares with you the sources of his knowledge and comfort… he freely gives you names of people who have influenced him… he tells you the book titles so that you can find out for yourself. You can find him at…

Don’t you want your strengths and personality to show through your own successful website?

Don’t you want to share your enthusiasm and expert knowledge with people around the world who share your interests?

Dawud Miracle and Joe Vitale are two men who have convinced me that I want to listen and return to their websites.

What is stopping you from doing the same? “You could be pleasantly surprised when you do!”
Know this… You will be disappointed if you don’t do.

See you soon


Sunday, May 6, 2007

“More About How To Make Yourself Feel Good About Yourself… It’s Easy!”

Right, no messing, I shall introduce the person whose important writings have kick started my new outlook…

Joe Vitale

He, along with a few others I shall introduce to you in time, talks quietly and confidently about how to feel good about yourself. At the same time he shows you how to sell yourself. He uses simple straight forward language to tell you everything you need to know about yourself.

As promised, here is a man who has found a way into my head and heart. His writing has spell binding quality. It has influence. It has power and it has…


And, best of all Joe Vitale’s writing pulses with warmth and generosity…

It is uplifting, heartwarming and comforting.

There is none of the mean-spirited ramblings of others whose envy and despise corrode and erode. There are no words that bring you down or make you feel small…

You and I want to hear talk that makes you feel good... Words that give sunshine to your day… words that make you expand… words that open the universe wide.

Joe Vitale writes words that GIVE.

And, Boy does he give… it is his whole reason…

And it is his reason for SUCCESS.

From the giving of his knowledge and sharing his expertise he has found himself a wealthy man… a fortunate man of influence and treasures…

He is a man who attracts more of what he gives out.

Joe Vitale’s mantra and faith lie in the principle of GIVING.

He freely gives away what you and I might want and treasure. He gives away what you and I would pay $100’s for. He gives away the sources of the information that costs $1000’s…

And, in return, he gets what he wants in greater supply than he gives.

Isn’t that an incredibly lucky man? Wouldn’t you want some of that?

Or, like you, is it the wisdom of accepting your talents, knowledge and skills… and then sharing them freely and without reserve… without expectation of reward?

With that in mind, I’ll share this thought with you…

“If there is one thing I envy about Joe Vitale, it is his unfailing FAITH”

But, if there is only one thing I have learned from Joe it is that “You and I can share that FAITH in ourselves that we can make our own success” (Of course, there’s a whole lot more…)

Powerful stuff… Profound! Well worth every penny you’ll spend.

Don’t you want to hear your website visitors say the same about you?

Joe Vitale is the author of too many books to mention. Don’t just listen to me… Find out more at

Go on… discover a great website.

See you soon